Is it OK not to care about the Seahawks
Basicpatagonia guide pants 502ally, if you want to participate in the social and economic life of this city, you have to be a fan. Even a fake fan.
But you don t have to know the details, you just have to, you know, say Hey, the Seahawks! And that s it, advises Sandeep Krishnamurthy, dean of the UW Bothell School of Business and an avid fan.
We reached out to a business scholar because not only do the Seahawks and the NFL make money when everyone is in love with them, but in this heightened dare we say frenzied love of all things Hawks, many others are cashing in on the Super Bowl cpatagonia shop zurichhamps.
It s not like someone would come up to you and ask you to name seven linebackers. That s not it. You just need to know that they are doing really good or the last win, something at that level. And for most people it s going to be just that. That s part of the brand affinity thing. You don t need to be an expert to have an affinity with the brand, you just need have some sort of a YAY! I m in it! reaction.
Basically, if you ain t feeling it, you should fake it.
Like it or not, this city has lost its collective mind over the Seahawks. This is a new feeling for us. Up until a few years ago we were judged to be among the worst sports towns in the country. There are Hawks and 12th Man flags everywhere. Go to any little community within 600 miles around here and you ll see icons of the Hawks and the 12th Man posted all over.
We were notorious for being fair weather fans, and now you re either sitting alone at lunch or you re talking about the Hawks.
This all came to mind standing in the checkout line at my neighborhood hardware store. There in front of me was a dude in his 50s. You know, regular guy, buying a couple of keys and a Seahawks license plate frame and a Hawks head decal.
Marshawn Lynch throws Skittles back to the 12th Man during the Super Bowl Championship Parade on Wednesday, Feb. 5, 2014 in downtown Seattle. An estimated 700,000 people came out to celebrate with Seattle s championship team. But what s behind that impulse ? A sudden desire to support the team with a decal on his pickup? I suspect it just suddenly felt necessary to show membership in the club. Hey, the Seahawks!
When you have a phenomenon like you have here, which is a team that has not really had a winning history, and all of a sudden they win the Super Bowl what happens is all of a sudden the demographics open up, Krishnamurthy said.
Many more women, for instance, start wearing Seahawks jerseys to work. And, whilpatagonia guide pants 501e women have been making up a bigger percentagpatagonia simple guide hoodye of football fandom all along, having more women identify with the Seahawks is a very lucrative relationship for the team and anyone who becomes associated with the team. Women still make by far the most discretionary spending decisions for households.
As The Washington Post explains:
Women, and the companies who depend on them, helped NFL revenue top a record $9.5patagonia guide pants you don't wash billion last year, and Nielsen data shows patagonia shelled fleece jacket kids size 12 excellent condition great colorwomen have grown to represent more than a third of the league s average viewership. Sunday Night Football ranked first among women ages 18 to 49 for the first time last season, and Fox said its female football viewing audience had hit a record high.
Super Bowl XLVIII, during which advertisers paid $4 million for 30 seconds of air time, was the most watched TV program for women this year, with 45 million female viewers. According to Nielsen, recent Super Bowls have logged higher female viewership than the Oscars, Grammys and Emmys combined.
In fact, the Seahawks love tsunami, the first big wave of which was the insane street party the night of the Super Bowl win and the second, even bigger wave was the cpatagonia coupon code onlineity paralyzing parade, continues to crest higher and higher.
This year, pockets of neighborhoods still erupt in cheers, horn blasts and pan banging whenpatagonia guide pants 500ever the team wins a game. And, we ve got a long way to go til the next Super Bowl.
Economic power of that one victory
It s pretty clear that the team and its players are reaping a mega harvest of cash off thepatagonia discount code redir victory. As The New York Times reported last month:
the Seahawks are striking the financial iron while it s hot. The team s revenue has grown by double digits in every category, including tickets, merchandise and sponsorships.
In the off sepatagonia guide pants 503ason, a team record 99.6 percent of season ticket holders renewed their plans even though ticket prices increased by an average of 12 percent. An additional 1,200 seats previously sold as single gpatagonia everlong review kohlsame tickets were converted to season tickets and scooped up.
Tickets are so hot that the team s Blue Pride waiting list includes 12,000 people who put a $100 deposit on each season ticket they hope to buy someday. An additional 35,000 fans are waiting to join the Blue Pride list.
But sit back and think about just one segment of the economy: The media (including this online enterprise).
Stories about the Seahawks are very very popular. A breaking news story about the Seahawks can generate a week s worth of traffic for dozens, if not hundreds, of big news websites here and around the country.
When you win on the largest stage in the country, Krishnpatagonia guide jacket hoodieamurthy started saying and then emphasized, Really, look at the media market, it s all fragmented to the extreme radio, newspapers, even blogs are so competitive now a days one of very few events that Americans come together to watch is the Super Bowl you can bank on that for longer.
It also gives the team, its owners and players a tremendous amount of power to affect not only their own economic futures, but the econopatagonia guide pants endingmic well being of practically every business that somehow touches that stone, from bars to nail polish.
Not to mention the spinoff branding that will sell stuff for decades: Beast Mode, Legion of Boom, etc.
The Nielsen company said Monday that Fox s telecast which also featured a halftime performance by Bruno Mars and the Red Hot Chili Pepatagonia guide pants 50ppers broke a viewership record set by the Super Bowl two years ago between the New York Giants and New England Patriots. It s the fourth time in five years that a Super Bowl game has set a viewership record. Last year s game, with 108.6 million viewers, was the exception.
