IndyCar TV ratings up
Although television viewership of IndyCar Series races is still lagging far behind what most sponsors and potential sponsors would like to see, there is cause for some optimism in the open wheel paddock.
The 12 IndyCar races airing this season on NBC Sports Network saw an average rating incrpatagonia better sweater women's black3ease of 34 percent from the patagonia shoes for salecable channel average viewership of patagonia better sweater women's blackIndyCar races in 2013, according to New York patagonia better sweater jacket men's salebased Nielsen Media Research. The 2014 season concluded Aug. 30 with a late night event in California.
This season marks the second consecutive year of TV viewership increasespatagonia store quebec on NBCSN in the two years since Mark Miles became CEO patagonia down sweater jacket special editionof IndyCar paren Hulman Co. This year average viewership was the second highest at 378,000 viewers since the open wheel series moved its races to NBCSN in 2009. In 2011, the series races on NBCSN averaged 402,000 viewers.
The first race of this year Honda Indy Toronto double header, scheduled to air July 19 on NBCSN but postponed due to rain and aired the following morning on CNBC, is not incpatagonia chile houses for salelupatagonia downtown loft parka reviewsded in NBCSN season average.
Five of this year races (Birmingham, Alabama; Fort Worth, Texas; second race at Houston; Iowa; and second race at Toronto) eclipsed the viewership of the top 2013 race (Sonoma) on NBCSN. Six of this year races saw viewership increases of patagonia better sweater women's black150 percent or more. The second race at Toronto was the most viewed IndyCar race this yearpatagonia better sweater women's black2 on NBCSN (484,000 viewers).
Many IndyCar and potential IndyCar sponsors say they likepatagonia better sweater women's black0 to see the average number of viewers pushed to more thanpatagonia better sweater full-zip hoody jacket - women's 1 million. Even at that level, IndyCar races would only be attracting a small fraction of what NFL, NBA and NASCAR events draw.
Jon Miller, NBC Sports and NBCSN president of programming, credits this year gains to improved scheduling and fewer conflicts between IndyCar and other sporting andpatagonia discount code world entertainment events.
Miller added that improved marketing by NBC and the series ability to produce races week after week aided this year ratings boost.
Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political/government reporter. Beyond writing, Schoettle passions include animals and wildlife, watching all manner of television and long distance cycling. Though he put away his trumpet mpatagonia guide pants elastic waistany years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, two Pembroke Welsh Corgis and two cats. Preferring to live in a setting, one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.
